01 / MOUNTAIN FILE
KOREAN GREENS / CANNED FOR LATER
EAT ASMALLMOUNTAIN.
Wild Korean greens packed into little metal rectangles. The bear approved this sentence while standing in a supermarket cart.
REQUEST THE WEIRD TINS↘
WEATHER
NO CLIMBING REQUIRED
MAY CONTAIN
MOUNTAIN
NOISE
ISSUE 001 — MOUNTAIN WEATHER IN A CAN
A brief explanation, unfortunately
A pantry item with suspicious outdoor energy.
Namul Bear introduces Korean mountain greens to the world without turning them into homework. Open. Warm. Mix. Eat. The rest is bear business.
NOT A
SALAD

THE LEAF
KNOWS
YOUR ZIP
CODE.
THREE GREENS WALK INTO A TIN.
120G × 3 / RECTANGULAR / SHELF-STABLE / PROBABLY A PORTAL
02 / MOUNTAIN FILE
GOSARI
Tender bracken fernFERN WITH A PLAN03 / MOUNTAIN FILE
SIRAEGI
Slow-dried radish greensWINTER IN JULYK-FOOD FIELD NOTE / THE QUIET DISH
NAMUL IS THE PART OF KOREAN FOOD THAT DOESN’T NEED TO SHOUT.
Namul is a broad Korean food category of edible greens, roots, stems and shoots, commonly cooked or blanched and seasoned as side dishes. It is an everyday structure of the Korean table—not a garnish and not a salad trend.
NAMUL ≠ KIMCHI
KIMCHI FERMENTS. NAMUL GETS SEASONED.
Both belong on a Korean table, but they are not the same dish. Kimchi is generally fermented; namul is usually prepared by cooking or blanching vegetables and seasoning them for serving.
01 / K-FOOD CONNECTION
BIBIMBAP
Assorted namul are classic building blocks: add rice, gochujang and sesame oil, then mix.02 / K-FOOD CONNECTION
TTEOKBOKKI
Serve namul beside spicy rice cakes when you want a calmer vegetable bite between mouthfuls.03 / K-FOOD CONNECTION
BULDAK
Pair the intense heat of buldak with earthy gondre, gosari or siraegi as a vegetable side.04 / K-FOOD CONNECTION
GIMBAP
Gimbap can include assorted namul and vegetables such as seasoned spinach, danmuji, myeongyi leaves and carrots, rolled with rice in gim.QUESTIONS HUMANS ASK THE MOUNTAIN
What is namul in Korean food?
A broad category of Korean vegetable dishes commonly cooked or blanched, seasoned and served as banchan.
Is namul the same as kimchi?
No. Kimchi is generally fermented, while namul is usually cooked or blanched and seasoned for serving.
Can namul be used in bibimbap?
Yes. Assorted seasoned namul are among the classic components of bibimbap.
What is Namul Bear making?
Three planned 120g canned greens—gondre, gosari and siraegi—for international retail and wholesale requests.

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HEART FULL
TIN PENDING
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